Description
We’re looking for a strategic, data-driven Product Marketing Manager to lead Bright Data’s positioning in the AI & Data ecosystem.
In this role, you'll be responsible for:
- Owning the positioning & messaging for AI data solutions
- Developing GTM strategies for AI-focused products and customers
- Working with sales & customer success to ensure adoption and revenue growth
- Defining competitor differentiation to beat AI-specific data vendors and infrastructure providers
Responsibilities
Position Bright Data as the Go-To Data Provider for AI Companies:
- Own messaging & positioning for AI model training, AI agents, and real-time inference.
- Craft compelling value propositions and market education to differentiate BD in AI training, inference, and web-scale data access.
- Ensure AI messaging aligns with our proxy & data business for a seamless brand experience.
Build & Execute GTM:
- Develop AI-specific GTM playbooks, aligning with Sales, Growth, and Partnerships.
- Refine messaging, train sales teams, and ensure AI prospects understand our product value.
- Define launch strategies for new AI products (e.g., training datasets, AI-ready web scraping APIs, data pipelines).
- Create landing pages, sales enablement materials, case studies, and pitch decks for AI buyers.
Understand Customers & Competitive Landscape:
- Conduct market research and customer interviews to refine AI buyer personas.
- Identify AI customer pain points & decision-making processes to optimize messaging and conversion.
- Track AI competitors to refine our positioning and create differentiation.
- Define why AI companies should choose BD over in-house data collection, open datasets, or competitors.
Collaborate Across Teams:
- Work with Product, Sales, and Growth Teams to optimize AI-focused solutions, sales enablement, and demand generation.
Requirements
- 4+ years in product marketing of AI, data, SaaS, or developer-focused products.
- Strong understanding of AI/ML, data infrastructure, and AI data acquisition.
- Excellent storytelling and content creation and proven experience in GTM execution, competitive positioning, and sales enablement.
- Ability to translate technical AI and data concepts into clear, compelling narratives for different audiences (AI developers, data scientists, C-level buyers).
- Comfortable in fast-paced, high-growth environments and in navigating complex, multi-product positioning.
The following are a significant advantage:
- Experience in marketing data platforms, AI/ML products, or enterprise infrastructure.
- Background in developer marketing or technical marketing.
- Familiarity with proxy networks, web scraping, or AI training data needs.
